1971Born in Milan
SWM — Speedy Working Motors — is founded in Milan by Piero Sironi and Fausto Vergani, building purpose-bred enduro and trial machines for competition.
Since 1971 · Milan
Five decades of Italian off-road DNA, from world trial podiums to the trails of Canada. Honoring heritage, driving innovation — explore further with confidence.
The Marque
Who We Are
SWM is an Italian marque founded in Milan in 1971, forged on enduro and trial circuits where it claimed world titles. The name stands for off-road engineering with a competition heart.
Revived in 2014 under the Shineray Group at the historic Biandronno plant, SWM today blends Italian heritage with modern, large-scale manufacturing — a rare mix of pedigree and dependability.
In Canada, SWM focuses on powersports: Trailhunter ATVs and Nomader Side-by-Sides built for work, trail, hunt, snow and mud — backed by an authorized dealer network.
Biandronno · Italy0+
Years of off-road DNA
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World Trial title, 1981
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Provinces & territories
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Official languages served
Five Decades
Milestones
1971
1970s–80sRace Pedigree
World Trial and International Six Days Enduro success — including a 1981 World Trial title — cements SWM’s reputation for genuine off-road capability.
1984
The Pause
Amid an industry downturn the original factory winds down. The name — and its competition DNA — waits three decades for the right moment to return.
2014The Revival
SWM is reborn under the Shineray Group at the historic former Husqvarna plant in Biandronno, Italy — Italian design meeting modern, large-scale engineering.
2016
A Global Range
A full lineup of road, adventure and off-road models reaches riders across Europe, Asia and beyond.
2020s
Into Powersports
SWM expands into purpose-built ATV and Side-by-Side platforms — heavy-duty drivetrains engineered for serious terrain and real work.
2024
SWM Canada
The powersports lineup arrives in Canada: the Trailhunter ATV and Nomader Side-by-Side, prepared for the North and backed coast to coast.
What Defines Us
Brand Pillars
01
Italian Heritage
Five decades of off-road competition DNA, designed and refined in Italy since 1971.
02
Built to Endure
Reinforced chassis, real ground clearance and proven drivetrains for Canadian conditions.
03
Backed in Canada
Parts, warranty and training delivered through an authorized coast-to-coast dealer network.
Explore Further
Discover the SWM Canada lineup or find an authorized dealer near you.